Building a Storybrand

Michael McGlothlin,
CFP, CLU, ChFC, LUTCF

When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. Mike will explain how financial professionals like you can clarify your message to generate leads, create more referrals or empower your sales team. How? With StoryBrand. The StoryBrand Marketing Framework will help you understand what customers are looking for so you can tell your story in a way people listen

What you’ll learn from this presentation:

- Understand and improve your marketing message
- Create campaigns that will drive more business
- Make your website work for you - not the other way around 

About the Presenter

Michael McGlothlin, CFP, CLU, ChFC, LUTCF

Mike McGlothlin, CHFC, CLU, CFP, LUTCF is a best-selling author, industry-renowned speaker, and expert in growth strategies for financial advisors. Today as the Executive Vice President of Retirement for Ash Brokerage, he leads 65 direct reports who have grown a business line 300% in the last 6 years and is now one of the largest wholesaling teams in the Brokerage General Agency space.

As a professional guide, he can help any financial advisor looking to create exponential revenue growth, find new clients, and better streamline their operations by incorporating his simple methodologies and proven models.