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The Go-Giver Way to Accelerating Your Business 

Wednesday, December 8, 2021

2 pm eastern


Bob Burg

The Go-Giver Way to Accelerating Your Business
As a Financial Professional, you know the benefit of doing business mainly through referrals. Among other things, it allows you to serve a lot more people while making your business a lot less stressful, much more predictable, and a lot more profitable.

Join us on Wednesday, December 8, 2021, from 2:00 - 3:30 pm ET as Bob Burg shares with us a powerful way to accelerate your referral-based business.

During this powerful program, you will also learn the philosophy and principles at the heart of his sales classic, The Go-Giver (more than 1,000,000 copies sold), embraced by so many of today’s top producers.

You’ll learn how to:
  • Understand human nature and recognize the one (and only!) reason people will ultimately choose to do business with you
  • Instantly connect through what Bob calls, “Feel-Good Questions®
  • Separate yourself from your competition via Bob’s “One-Key Question”
  • Utilize the “Referral Bridge Phrase” that will create customer buy-in for referrals
  • Ask for referrals effectively so that you never again hear, “I can’t think of anyone right now but, when I do…”

As Bob says, “all things being equal, people will do business with, and refer business to, those Financial Professionals they know, like, and trust.”

This session will help you build and leverage exactly those types of relationships.

Bob Burg suggests that you visit the following web links prior to his presentation:

After Bob's presentation, please remain online for "Word on the Street" brought to you by IFAPAC. These breakouts provide an opportunity for interaction and Q&A with our featured speaker, value-added content, and camaraderie.




1:55 pm
Live Broadcast Begins
2:00 pm
2:50 pm
Word on the Street
brought to you by IFAPAC
Join in breakout rooms to network and further discuss the speaker's presentation and key takeaways.

Bonus Content

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Bob Burg

Bob Burg

Can a subtle shift in "focus" make that big of a difference in your income? Bob Burg says, "absolutely!"Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. He is the author of a number of books on sales, marketing, and influence, with total book sales of more than 2,000,000 copies. His book, The Go-Giver, coauthored with John David Mann has sold over 1,000,000 copies and has been translated into 30 languages. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and a past member of the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.