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Radical Relevance: Communicate More Compelling Value to Win More Ideal Clients

Thursday, April 09, 2020

2:00 - 4:00 PM eastern


2:00 - 2:15 pm Welcome
2:15-3:15 pm    Bill Cates
3:15-3:30 pm   Break
3:30-4:00 pm  Virtual Book Signing & Discussion with Bill Cates





Bill Cates, CSP, CPAE

Radical Relevance:
Communicate More Compelling Value to Win More Ideal Clients

Your ideal prospects are bombarded with marketing messages, causing them to put up barriers to reaching them. Plus, many of the prospects you want to meet may already be working with someone else. So how do you cut through the noise and counteract inertia to grab someone’s attention and move them to take action? You deliver a message that hits the bullseye in their brain – that resonates so well that they can’t help but pay attention to you. Based on Bill’s newest book, Radical Relevance, this high-content session, will demonstrate how to:

  • Discover your full and complete value – getting everyone on your team on the same page.
  • Apply the neuroscience of relevance to craft more relevant and compelling messaging.
  • Discover and communicate what makes you different in a way that truly matters to your prospects and clients. 
  • Craft an authentic Value Positioning Statement that will attract only the right prospects into your world.
  • Deliver a message that compels your prospects and clients to follow your requests and recommendations.

1 CE Approval 


REGISTERPresentation Outline





1:00 pm
Tech Check
Tech Check
2:00 pm
Live Broadcast Begins
2:05 pm
Bill Cates Presentation
3:05 pm
Q&A Discussion

Bonus Content

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Bill Cates Headshot 1 - High Resolution

Bill Cates

President - Referral Coach International

Bill Cates, CSP, CPAE, is the President of Referral Coach International and the author of Get More Referrals Now, Beyond Referrals, and Radical Relevance. He is also the founder of The Cates Academy for Relationship Marketing™. For over 25 years, Bill has helped financial professionals move from incremental growth to exponential growth by multiplying their best clients. Thousands of financial advisors are using Bill’s Relationship Marketing System™ to enhance client engagement, create more effective personal introductions, and communicate more relevant and compelling value.

We wanted a session to help members better differentiate themselves. We know we need to leave a good first impression, but how do we ensure we're memorable? This session can help answer that question so you stay top-of-mind to prospects and and clients.
Mark Acre
President, OneSource
NAIFA Board of Trustee & FLEX Team Member
Loyal Member Since 2009