2:00 - 2:15 pm Welcome
2:15-3:15 pm Bill Cates
3:15-3:30 pm Break
3:30-4:00 pm Virtual Book Signing & Discussion with Bill Cates
Your ideal prospects are bombarded with marketing messages, causing them to put up barriers to reaching them. Plus, many of the prospects you want to meet may already be working with someone else. So how do you cut through the noise and counteract inertia to grab someone’s attention and move them to take action? You deliver a message that hits the bullseye in their brain – that resonates so well that they can’t help but pay attention to you. Based on Bill’s newest book, Radical Relevance, this high-content session, will demonstrate how to:
Bill Cates, CSP, CPAE, is the President of Referral Coach International and the author of Get More Referrals Now, Beyond Referrals, and Radical Relevance. He is also the founder of The Cates Academy for Relationship Marketing™. For over 25 years, Bill has helped financial professionals move from incremental growth to exponential growth by multiplying their best clients. Thousands of financial advisors are using Bill’s Relationship Marketing System™ to enhance client engagement, create more effective personal introductions, and communicate more relevant and compelling value.
We wanted a session to help members better differentiate themselves. We know we need to leave a good first impression, but how do we ensure we're memorable? This session can help answer that question so you stay top-of-mind to prospects and and clients.